Zebra Crossing Issues

Why is it that every time I use the crossing at the Wagon and Horses there is always a car that ignores the fact that i'm standing there and drives straight through - this is even after it has had ample time to stop so the excuse of being unable to brake is rubbish.  The excuse of they couldn't see me is also rubbish as i'm not waif like in appearance.  On many an occassion i've had cars drive across while i've been in the crossing!!!!!  One particular idiot actually accelerated  through while I was crossing to get over in his lane before I reached it.  It is particularly annoying when waiting there with children because heaven knows when one of them are going to be run over but these idiots.